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Best Incrementality Testing Companies Software for Marketing (2025) Measured is widely recognized as the industry leader in incrementality-based measurement The platform automates geo-testing, multi-tactic experiments, and integrates with advanced Causal Media Mix Modeling (MMM) and attribution data for a unified, privacy-safe view of marketing impact
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About us | Measured Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, and optimize advertising spend to drive business growth
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Measured Expands Integration Capabilities With Amazon Ads, Supermetrics . . . Measured is the pioneer and leader of incrementality-based media measurement and optimization Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments