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Measured | Media Effectiveness Platform Built for enterprise Wired for action Measured combines causal experiments with media mix modeling to turn complex media portfolios into clear, accountable growth programs
About us | Measured Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, and optimize advertising spend to drive business growth
What is Marketing Media Mix Modeling (MMM)? 2025 MMM Guide - Measured® While it can be laborious and time-consuming to implement (although Measured has its own MMM offering that overcomes all of these hurdles), MMM has a unique advantage: It can address and measure basically any marketing tactic for which there is historical data
Ad Measurement: The Complete 2025 Guide to Accurate, Actionable . . . Measured integrates data from all your marketing channels (digital, TV, offline, and Walled Gardens) into a single, privacy-safe platform This unified view enables you to see the full picture of your ad performance, even as cookies and user-level tracking become less reliable
Media Planning and Buying: The Ultimate 2025 Guide for Marketers Traditional attribution alone isn’t enough Measured delivers causally validated insights that prove which investments drive real business outcomes Ready to optimize your media planning and buying with true causal insights? Book a demo with a Measured expert today
Measured | Platform: Media Mix Modeling Smarter modeling, calibrated decisions With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision
Why Measured | Proven to Drive Efficiency Growth Measured is an AI-powered platform that connects media performance to business outcomes with unmatched accuracy, actionability, and enterprise flexibility Measure real incremental lift, not modeled estimates
Join our Team | Careers at Measured Love what you do Love where you do it We’re a team of curious, collaborative, and passionate people At Measured, your talent fuels innovation, teamwork sparks joy, and customer impact drives success
What is Incrementality testing vs MMM vs MTA? - Measured® Causal inference from controlled incrementality experimentation Comprehensive portfolio coverage through Media Mix Modeling Granular, actionable insights that drive confident, real-time optimization decisions For more information on Measured, please check out our Platform Overview and book a demo with a Measured expert today
MeasureUp Summit 2025 | Measured® Join Measured and top marketing leaders in NYC for the inaugural MeasureUp Summit, featuring strategic insights and a networking happy hour