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What is new media marketing? Connecting with a modern audience New media marketing encompasses many different mediums, including display advertising, content marketing and social media promotions The objective of all new media marketing is to get consumers to interact with the brand, engaging them in a way that increases awareness and correlates to sales How is new media marketing changing ecommerce?
What is owned media — and how to capitalize on it - BigCommerce What is owned media — and how to capitalize on it **Definition:**Owned media comprises digital marketing channels that a company exercises complete control over, such as their branded website and social media Improving upon and leveraging owned media efforts often increases the effectiveness of paid media and earned media for online businesses
What is a social media campaign? How to increase social sales What is a social media campaign? How to increase social sales **Definition:**A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability
How Social Commerce is Reshaping Ecommerce Retail (2025) What is social commerce? Social commerce is a segment of ecommerce in which merchants sell products directly through social media platforms, allowing potential customers to interact with brands, browse goods and make purchases Unlike social media marketing, social commerce allows customers to check out directly from social media platforms
What is social media engagement? - BigCommerce What is social media engagement? Definition: Social media engagement measures the public shares, likes and comments for an online business' social media efforts Engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales