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Home - NAI: Network Advertising Initiative The NAI released a primer to guide privacy professionals in digital advertising in the fundamentals of different Privacy-Enhancing Technologies (PETs) and their roles and practical applications
Members - NAI: Network Advertising Initiative Over 600,000 publishers and more than 375 Fortune 1000 marketers use 33Across’s Brand Graph™ technology, tools, and real-time predictive systems to connect their content and products into the social graph Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time Reaching over a billion
FAQs - NAI: Network Advertising Initiative The NAI’s objective is to establish a flexible framework based on a set of foundational principles The NAI continues to develop and update industry best practices, guidelines, and voluntary standards that are consistent with current legal requirements for responsible data collection and use
Understanding Digital Advertising - NAI: Network Advertising Initiative How does it work? With Tailored Advertising, NAI member companies help advertisers show relevant ads — matching ads with broad interest categories or groups like “male clothing shoppers ages 25-34” or “car buyers in Illinois ”
What is it? - NAI: Network Advertising Initiative With this type of advertising, NAI member companies and advertisers collect information across some of the sites you visit and apps that you use They then use this information to try to predict what ads might be the most interesting to you
How Does It Work? - NAI: Network Advertising Initiative NAI members are companies who are committed to empowering individuals to make informed decisions about their advertising choices NAI members include advertising networks and other third-party online companies who help create, deliver, and manage the ads you see
About the NAI - NAI: Network Advertising Initiative Founded in 2000, the NAI is a non–profit organization that is the leading self–regulatory association dedicated to responsible data collection and its use for digital advertising
NAI Framework_Dec 2024_March 2025 The NAI’s accountability program will continue to support member adherence to the new NAI Framework The NAI Framework set forth in this document supersedes and replaces the 2020 NAI Code of Conduct