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The 2022 ROI Report - Nielsen The ROI Report Four factors that impact returns— and what they mean for marketers Brands invest trillions in marketing every year, hoping to see a return The entire media ecosystem depends on that investment But hoping isn’t enough Marketers must prove the impact of their work, even if it feels like a harder ask each year as channels fragment and walled gardens grow
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Audience Is Everything® - global. nielsen. com A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch