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What Is Performance Marketing? Definition and Beginners Guide What is performance marketing? Performance marketing is a results-driven approach to digital marketing, where advertisers pay only when specific actions or outcomes are achieved These actions can include clicks, leads, sales, or other desired customer behaviors
What is Performance Marketing How Does it Work? Performance marketing is a type of digital marketing where advertisers businesses pay marketing companies, publishers, or affiliate networks only when a specific action is completed This could be a click, lead, or sale
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