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What is Performance Marketing Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead In other words, it is performance-based marketing
What Is Performance Marketing? Definition and Beginners . . . Performance marketing is a type of online marketing where advertisers pay marketing companies or advertising platforms for performance-based results This means that the advertiser pays the affiliate for each lead, sale, or other action taken as a result of their marketing efforts
Performance Marketing 101: Everything You Need to Know Performance marketing is a digital marketing strategy based on results in which the brands or businesses only pay the marketing agencies, advertising platforms, or affiliates when they achieve their specific campaign goals, typically in the form of sales, clicks, or leads
How Performance Marketing Works [+ 6 Tools You Can Use] Performance marketing is a digital marketing strategy driven by results, where advertisers (like a brand or business) only pay once a goal is met, which can be anything from making a purchase to filling out a form on a landing page
Performance Marketing : Meaning, Types, Strategy, Benefits . . . Performance marketing is a form of digital marketing that is used to advertise products and services through mediums such as social media, search engines, videos, or any other digital method Organisations that want to capture a large consumer market, adopt performance marketing as a strategy
What Is Performance Marketing? A Beginner’s Guide for Founders What Is Performance Marketing? Performance marketing is a results-driven form of digital marketing where you only pay when a specific action is completed — such as a click, lead, sale, or sign-up Unlike traditional marketing (where you might pay upfront with no guarantee of ROI), performance marketing is highly measurable and ROI-focused
10 Performance Marketing Strategies That Actually Work A strong performance marketing strategy starts with clear goals, precise targeting, and data-driven optimization to maximize results Video marketing—especially on CTV and OTT —enhances engagement and expands your reach beyond what text-based ads can achieve