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What Is Performance Marketing? Definition and Beginners Guide What is performance marketing? Performance marketing is a results-driven approach to digital marketing, where advertisers pay only when specific actions or outcomes are achieved These actions can include clicks, leads, sales, or other desired customer behaviors
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What is Performance Marketing? [Definition Examples] “Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a k a , “retailers” or “merchants”) pay marketing companies (a k a, “affiliates” or “publishers”) when a specific action is completed; such as a sale, lead or click ”
What is Performance Marketing? Performance marketing is a type of digital marketing where advertisers pay for specific actions taken by customers, such as clicks, leads, or sales
What Is Performance Marketing? 2025 Overview, Strategy Examples Performance marketing is an online marketing strategy where the advertiser pays only when a precise action—such as a click, sale, or lead—is taken, which makes it very cost-effective and measurable
What is Performance Marketing and How to Use It Performance marketing is the effort of tracking metrics to keep ad campaigns constantly optimized The main performance marketing indicators are impressions, CTR, the number of leads, ROI, CPA, and CPL