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The 28% That Should Terrify Every Retailer | Shelly Palmer ChatGPT referrals to retail mobile apps increased 28% year-over-year during Black Friday weekend If you’re a retailer, that number should both excite and terrify you According to Apptopia, Amazon captured 54% of those ChatGPT referrals, up from 40 5% last year Walmart took 14 9%, up from 2 7% Do the math Two companies now control roughly 70% of all ChatGPT-driven retail traffic The
ChatGPT’s Growing Yet Small Influence on E-commerce Referrals . . . Emerging data highlights ChatGPT’s increasing role in directing traffic to e-commerce sites, though its overall market share remains minor A recent analysis by mobile app insights provider Apptopia reveals that ChatGPT referrals to retail mobile applications saw a 28% year-over-year increase during the Black Friday holiday shopping period, from Thanksgiving Day through Sunday
Data Shows: ChatGPT Traffic to Retailer APP Sessions . . . In the recent Black Friday shopping season, ChatGPT emerged as a new channel for e-commerce traffic, showing significant growth trends According to the latest data from mobile app analytics company Apptopia, the number of sessions directed to retail apps via ChatGPT increased by 28% year-over-year from Thanksgiving Thursday to Black Friday