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Qualitative research - Wikipedia Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation
What Is Qualitative Research? | Methods Examples - Scribbr Qualitative research involves collecting and analyzing non-numerical data (e g , text, video, or audio) to understand concepts, opinions, or experiences It can be used to gather in-depth insights into a problem or generate new ideas for research
Qualitative Research Explained | Definition, Methods Examples The meaning of qualitative research can be defined as collecting and analysing non-numerical data such as text, images, and audio to gain insights about a research problem or find answers to a research question
What is Qualitative Research? - Quantitative and Qualitative Research . . . This guide will help you understand quantitative and qualitative research methods What is qualitative research? Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting