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B2B Marketing on LinkedIn Get the most out of LinkedIn for your B2B marketing success as you learn how to optimize your profile, create engaging content, and leverage advanced LinkedIn ad strategies
Live workshop: Advanced Bottom-Funnel Measurement on LinkedIn LinkedIn offers advertisers multiple tools to achieve success to achieve their lead generation and conversion goals, including advanced mechanisms for those proving the value of bottom-funnel efforts like the Conversions API (CAPI) and the Revenue Attribution Report (RAR) Plan to attend live, as these events are not recorded Set-up CAPI to connect online and offline data to LinkedIn to see