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The Top Watch Brands of 2024—Morgan Stanley LuxeConsult Report is In! Luxury brands like Patek Philippe, Audemars Piguet, and Richard Mille are also on the rise, and together with Rolex, they now control 47% of the market This signals a clear shift: fewer watches being sold, but at significantly higher prices
Morgan Stanley’s Top 50 Watch Brands for 2024, Rolex Still by far the . . . We can see that the leading privately owned brands (Rolex, Patek Philippe, Audemars Piguet and Richard Mille) are still growing in this challenging environment, while all three listed groups lost market share – LVMH and Richemont, but mostly the Swatch Group, which reported sales down 14 6% in 2024, are reporting a decline of (estimated) sales
The Watch Market Continued to Slow Down in Q1: Report According to the online watch sales aggregator Chrono24’s ChronoPulse Watch Index Report, Q1 of 2024 shows a slight cooling off, with declines in sales overall of just 0 49 percent That
Tudor sales slump by 23% but Rolex turnover ticks up 5% to CHF 10. 6 billion But Rolex’s stablemate, Tudor, endured a dramatic 34% drop in sales from CHF 545 million in 2023 to CHF 360 million last year WatchPro graphic produced using data from Morgan Stanley and LuxeConsult’s annual review of the Swiss watch industry
Luxury Watch Prices Falling As Secondary Rolex Market Declines 8% This Year According to a report from the Boston Consultancy Group, they found that pre-owned sales reached an estimated $22 billion which accounted for almost one-third of the huge $75 billion luxury watch market This has caused the market to continue to grow, and is expected to reach $35 billion by 2026
Market Trends On Luxury Watch Investment (2024) | The Luxury Playbook By 2021, sales of preowned watches hit $22 billion, representing a third of the luxury watch market’s $75 billion value This growth is also driven by the increased interest from Gen Z and younger millennials