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Our Company | SLD We believe we are stronger through working collaboratively SLD Celebrates The Promotion Of Feifei Li to Managing Director Jean-Pierre Lacroix Interview with BAI SLD Sponsors Two RGD Student Awards
Yonghe - SLD By creating a comfortable waiting area and office space for communication among doctors and patients, SLD delivered a welcoming yet futuristic solution that overcomes the typical barriers of a clinic experience
Jays Care Foundation - SLD SLD contributes by providing branding, graphics kits and signage for Jays Care spaces, including gyms, offices and recreation centres With a strong vision and the platform of the Toronto Blue Jays, it’s a pleasure to lend our skills to support this foundation
How Packaging Claims Can Gain Consumer Trust and Why - SLD Image Source: SLD Reclaim Trust Consumers are facing an uncertain world Brands can be part of the solution by taking greater care to emphasize trust in their communications By ensuring claims are not only factual but transparent, brands can improve their overall relationship with consumers
Calgary Co-Op - SLD Calgary Co-op was one of the city’s first grocery chains, having operated for nearly 60 years New competition from national grocery chains forced Calgary Co-op to reposition Its status as Calgary’s oldest chain became a strong story for the retailer’s environmental design and presented a unified, locally focused narrative to support its new differentiated position
How CPG Brands Are Winning Hearts Through Emotional Repositioning - sld. com By using packaging as a storytelling tool, the brand sells both coffee and a commitment to sustainability Thoughtfully designed graphics along the side and front panels highlight the zero-waste promise, turning the box into an emotional touchpoint that reinforces the brand’s values Image Source: Tony’s Chocolonley Official Website and SLD
Jean-Pierre Lacroix - SLD As President and Chief Strategy Officer of SLD, Jean-Pierre is a seasoned strategic thinker who has led numerous strategies on personifying brands through immersive design