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Apple in talks to buy AI search startup Perplexity - YourStory Apple is reportedly in talks to acquire AI search startup Perplexity, valued at $1 4 billion, as part of its generative AI push Nucleus_AI 2760 Stories Friday July 11, 2025 , 2 min Read FOLLOW US
Apple in Early Talks to Acquire Perplexity AI Apple is in early discussions to acquire Perplexity AI, a fast-growing startup known for its real-time, conversational AI-powered search engine If finalized, the deal could be worth around $14 billion, making it the biggest acquisition in Apple’s history—surpassing its 2014 purchase of Beats Electronics for $3 billion
Apple AI acquisition: Apple to buy Perplexity, valued at $14 billion . . . Apple is struggling to keep pace in the AI race, leading Wedbush Securities analyst Dan Ives to suggest acquiring AI startup Perplexity Ives believes Apple lacks the internal AI technology to compete and that Perplexity could significantly enhance Siri and rival ChatGPT However, privacy concerns and Apple's corporate culture could pose challenges to such an acquisition