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Uses and Gratifications: Evidence for Various Media This entry reviews the scope and character of the current research based on the uses and gratifications approach, and discusses challenges faced by contemporary uses and gratifications
Zizi Papacharissi - Research - Google Sites Toward a New (er) Sociability: Uses, Gratifications and Social Capital on Facebook Media Perspectives for the 21st Century, Stelios Papathanassopoulos (Ed ), Routledge
Uses and Gratifications Research - JSTOR The second major aim of uses and gratifications research, however, was to treat audi-ence requirements as intervening variables in the study of tradi-tional communication effects
Uses and Gratifications - Communication - Oxford Bibliographies Summarizes the evolution of uses and gratifications research using the core elements of the perspective as the framework The author considers communication orientations, the newer media environment, personal and individual dispositions, and media dependency
Uses and Gratifications | 13 | v3 | An Integrated Approach to Communic This chapter reviews representative literature explaining the central tenets and development of uses and gratifications theory as well as representative historical and contemporary research guided by the theory