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Ad group: Definition - Google Ads Help An ad group contains one or more ads that share similar targets Each of your campaigns is made up of one or more ad groups Use ad groups to organize your ads by a common theme For example, tr
How ad groups work - Google Ads Help An ad group contains one or more ads that share similar targets You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear This is called a cost-
About ad group status - Google Ads Help This structure means that status changes at the campaign level will affect the statuses of the ad groups, ads, and keywords within it A status change at the ad group level will affect the ads and keywords contained within it, and so on For example, if you pause your campaign, the ad groups within that campaign will inherit the same paused status (as will the ads and keywords) However, if
Account, campaign, and ad group performance - Google Ads Help Find and use your performance data Before viewing performance data in Google Ads, it’s important to understand how to view reports throughout your account, campaigns, and ad groups Based on your reports, you can know which ad groups, campaigns, and keywords perform the best, which optimizes your opportunities to reach new and relevant audiences Navigate your account
Manage ad groups for existing campaigns - Google Ads Help Before you begin While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign Learn more about how to create a campaign Instructions
Use formula words in the Replace Text tool Formula words represent the text in a particular column in Google Ads Editor For example, [adgroup] is a formula word that represents the text currently in the Ad Group column for the selected row
Create your ad group - Google Ads Help Instructions Create your first ad group by entering a few pieces of information: Ad group name: Enter a name for the ad group You'll use this name to find the ad group later You can change the name after the campaign has been created Learn more about hotel ad group types and About Travel Promotion Ads Bid: Enter the bid for the ad group Once you create the ad group, this bid will be
Add new ad groups - Google Ads Editor Help You can add single or multiple ad groups to your campaigns by following the steps below Add individual ad groups In the type list, select Ad groups In the toolbar, select Add ad group If p
Organize your account with ad groups - Google Ads Help Organize your campaigns A campaign consists of a collection of ad groups For your campaign, consider the following: How much you're willing to spend on clicks or conversions from your ads Networks and geographical locations where you want your ads to show Other top-level settings that affect clusters of ad groups For example, let’s say you want to create ads for your inventory of
URL builders: Collect campaign data with custom URLs By adding utm campaign parameters to the destination URLs you use in referral links and ad campaigns, you can view which campaigns refer traffic When a user clicks a referral link, the URL parameters are sent to Analytics, and the parameter values are visible in the Traffic acquisition report On this page Add utm parameters to URL URL builders View custom-campaign data