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Delta - LPK Real-time testing turned an innovative haircare concept into a validated business opportunity—backed by consumer demand and ready for market As part of our ongoing partnership with Delta, LPK helped bring VersaCurl—an in-shower detangling tool—to life through real-time consumer validation Designed for curly, coily and textured hair, VersaCurl uses the power of water to loosen, separate
Milk-Bone - LPK Milk-Bone ® has been a trusted pet brand for over 100 years, always innovating with new offerings to celebrate a pet parent’s special love for their dog The J M Smucker Co partnered with LPK on the packaging design for their limited-edition treats for occasions like Halloween, Valentine’s Day, and Pride We also partnered to design exciting, branded collaborations with Dunkin
Dunkin’® at home - LPK Dunkin’® has always been the go-to for delicious, bold coffee moments at home As more consumers crave seasonal flavors, indulgent treats, and refreshing cold coffee, Dunkin’® continues to deliver new and exciting options Working hand-in-hand with our long-time partners at The J M Smucker Company, LPK designed packaging that keeps coffee lovers coming back, season after season, while
Brand Strategy Archives - LPK 5 Proven Principles for Building Extraordinary Brands Designing for Forever: The Power of Brand-Led Sustainability Creative Expression Brand Strategy Featured
Saratoga - LPK Discover how LPK helped Saratoga refresh its iconic brand and resonate with a modern audience through brand activation and packaging design
Translating Brand Strategy into Compelling Brand Expression - LPK In the world of brand building, the distance between a great idea and a great experience is deceptively vast Strategy sets the course, but expression determines whether the journey succeeds or falters Too often, what begins as a powerful brand idea becomes diluted—or lost entirely—in translation Nathan Hendricks, Chief Creative Officer at LPK, explores the nuanced, often chaotic process
Titleist - LPK Titleist has always been trusted by the world’s best and most dedicated players But with the game evolving, Titleist partnered with LPK to refine and strengthen its brand identity—an identity that embraced its history of excellence while appealing to the next generation of golfers We began with deep immersion into the brand’s heritage, ensuring its foundation stayed strong yet