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About us | Measured Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, and optimize advertising spend to drive business growth
Ad Measurement: The Complete 2025 Guide to Accurate, Actionable . . . Measured integrates data from all your marketing channels (digital, TV, offline, and Walled Gardens) into a single, privacy-safe platform This unified view enables you to see the full picture of your ad performance, even as cookies and user-level tracking become less reliable
Media Planning and Buying: The Ultimate 2025 Guide for Marketers Traditional attribution alone isn’t enough Measured delivers causally validated insights that prove which investments drive real business outcomes Ready to optimize your media planning and buying with true causal insights? Book a demo with a Measured expert today
What is Marketing Media Mix Modeling (MMM)? 2025 MMM Guide - Measured® While it can be laborious and time-consuming to implement (although Measured has its own MMM offering that overcomes all of these hurdles), MMM has a unique advantage: It can address and measure basically any marketing tactic for which there is historical data
Why Measured | Proven to Drive Efficiency Growth Measured is an AI-powered platform that connects media performance to business outcomes with unmatched accuracy, actionability, and enterprise flexibility Measure real incremental lift, not modeled estimates
Measured | Platform: Media Mix Modeling Smarter modeling, calibrated decisions With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision
Join our Team | Careers at Measured Love what you do Love where you do it We’re a team of curious, collaborative, and passionate people At Measured, your talent fuels innovation, teamwork sparks joy, and customer impact drives success
Key Media Measurement and Optimization Predictions for 2025 As we quickly approach the end of the year, Measured’s executive team is excited to share some of the measurement and optimization approaches that forward-thinking marketers should consider when making plans for a successful, high-performance New Year