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Sales and marketing - HBR Find new ideas and classic advice for global leaders from the world's best business and management experts
How Sales Teams Can Use Gen AI to Discover What Clients Need In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits While this can produce
5 Skills Every Salesperson Needs to Succeed A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
The Sales Learning Curve - Harvard Business Review The sales learning curve unfolds similarly through the give-and-take between the company—marketing, sales, product support, and product development—and its customers
Lessons from the Bud Light Boycott, One Year Later Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a
Avoid These 3 Pitfalls When Giving a Sales Presentation A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations The findings revealed 12 common mistakes