copy and paste this google map to your website or blog!
Press copy button and paste into your blog or website.
(Please switch to 'HTML' mode when posting into your blog. Examples: WordPress Example, Blogger Example)
How Sales Teams Can Use Gen AI to Discover What Clients Need Lisa Earle McLeod is a sales strategist and professional speaker whose clients include Salesforce, Kraft Heinz, and Roche She is the author of Selling with Noble Purpose and an expert in sales
Sales and marketing - HBR - Harvard Business Review Sales and marketing Digital Article Saloni Firasta-Vastani The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse
How CEOs Make or Break Sales - Harvard Business Review A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals A CEO’s involvement in B2B sales deals, while often
The Sales Learning Curve - Harvard Business Review The sales learning curve unfolds similarly through the give-and-take between the company—marketing, sales, product support, and product development—and its customers As customers adopt the
Lessons from the Bud Light Boycott, One Year Later Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a
When Sales Incentives Backfire - Harvard Business Review Sales commissions act as a crucial lever to increase revenue and customers But sometimes those incentives bring unintended consequences New research identifies eight ways that salespeople across
Avoid These 3 Pitfalls When Giving a Sales Presentation She is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm based in Newport Beach, CA Her latest book, Presentation Read y , (McGraw-Hill