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How Sales Teams Can Use Gen AI to Discover What Clients Need In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits While this can produce
Research: Products Labeled as Sustainable Sell Better A comprehensive analysis of Amazon sales data reveals that sustainability labels like “Climate Pledge Friendly” increase consumer demand by 13–14% for up to eight weeks after adoption This
5 Gen AI Myths Holding Sales and Marketing Teams Back New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception In marketing and sales, the buzz around gen AI is
Lessons from the Bud Light Boycott, One Year Later Why did the Bud Light boycott affect the beer brand’s sales when many other boycotts have only marginal or short-term impact? An analysis of sales data confirms that Bud Light suffered a
5 Skills Every Salesperson Needs to Succeed A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical